A responsive website is a website that adapts to any screen size so it’s as easy to use on mobile, tablet and desktop – no pinching or horizontal scrolling required. The design instinctively adapts to the device it is being viewed on.
Over 45% of users say a non-responsive website frustrates them and when facing a negative mobile shopping experience, about 40% of visitors will give up and visit a competitor’s website instead.
Branding of successful websites
A website having a consistent look and feel (including logos, fonts, color, images) will build up a certain level of trusts among visitors and help to strengthen the brand identity. As per recent researches, over 65% of customers are willing to pay more for a product if it offers a positive branding experience.
Eye catching images
Having the right and relevant images that reflect your brand, services and products will positively impact your website and online business. On average, more than 40% of small business owners who own their own website say that they would like to improve the most on the design or aesthetics of their website.
A website with easy navigation has the advantage of allowing visitors more time to explore and discover more details about your company or your offerings. Making your website navigation-friendly increases conversion rates by about 18%.
Clearly visible contact details
It’s vital to provide your customer with an easy way to contact you for further details, this also helps to establish your website as user-friendly and transparent. Unfortunately almost half of small business fail to display contact details on their website.
Blogs, videos and other downloadable can work wonders when it comes to reaching your target audience and creating successful websites. Offering multiple product views and other alternative images can greatly increase online sales, where videos and and other landing pages will increase conversion rates.