Looking at more recent website designs, redesigns and even just design tweaks, a few distinct trends are starting to emerge as the front-runners heading into this year. Here’s a look at some of the web design trends that will likely become popular.
1: Broken grid or asymmetric layout
The concept of the grid in design terms is an imaginary plane with horizontal and vertical lines, used to help layout elements on the page or screen. With most websites, the grid is easy to point out — you can look down the left side of the website, for example, and see the logo, title, and content, line up together, for the most part. When you have a broken grid, you have items that are pushed around on this plane in a way that makes the grid feel less rigid, or broken.
Simplifying things on a page is everlasting trend in web design. The fewer elements on a website, the less your audience will have to think. Even less opportunities to overwhelm your users or confuse them. Perfectly designed minimalist website will show the user exactly what he is looking for. Animations and fade-in effects that make scrolling more engaging will give web pages freedom to space out their content and thus result in more white space, contrast and clear typography without too many distracting elements.
3: Bright colors
Computer screens can deliver vibrant, saturated color more easily than printed media ever could. And, color is one of the most powerful visual communication tools available.
Choosing the right colors for a website can make the difference between engaged viewers (and conversions!) or nasty high bounce rates. Not to mention that brands are fighting to differentiate themselves from the competition – bold color choices help them to do that.
4: Illustrations in website design
As browser technology advances, more websites are moving from static images and finding new ways, like animations, to engage users in their communication approach. Unlike the particle animations (which are generally large backgrounds), smaller animations are helpful for engaging the visitor throughout their entire experience on the page.
For example, graphics can animate the user while the page is loading, or show the user an interesting hover state from a link. They can also be integrated to work with scrolling, navigation or as the focal point of the entire site.
5: Big, bold typography
Typography has always been a powerful visual tool, able to create personality, evoke emotion and set tone on a website all while conveying important information. And now, because device resolutions are getting sharper and easier to read, we would expect a huge increase in the use of custom fonts.
Most modern browsers can support hand-made typefaces that are enabled by CSS for web browsers. The trend of large letters, contrasting sans serif and serif headings help create dynamic parallels, improve UX and best of all, keep the visitor reading your website.
6: Particle background
Using a particle background immediately attracts the viewer’s attention, creating a lasting impact that will remain memorable, whilst having little physical impact on the size and speed of your website.
7: Use of organic shapes
An organic shape is any shape that’s irregular and uneven. In other words, this is a nice way of saying imperfect.
They appear more hand-drawn and humanistic. With their unusual appearance, these can be used to grab a user’s attention and add a personable touch to your site.
When combined with an illustration or image, they can also really add a nice level of depth to your site, breaking up the monotony of the same circles and squares we’re used to seeing in design.