The best websites are customer focused, designed to provide the information visitors seek and to present it in an interesting, organized fashion within their website content. They let the customer see the real you, which then builds trust.
Make it easy for your visitors to complete whatever action they have in mind, whether it’s buying a product, subscribing to a newsletter or contacting you for more details.
Here are 10 proven tips to help make your website successful:
Start with a clear navigation
Organize your pages into logically-named categories and use standard terms on your menu. Visitors don’t want to guess where to go and they won’t spend too much time looking for the info. Very often they just simply leave your website if they can’t find what they are looking for.
Use conversational English and avoid using jargon
Write copy as though you’re speaking directly to the visitor. Use second person like “you” and “we.” Contractions are fine and a friendly, informal tone is better than stiff, corporate-speak. In the same time, avoid using words or phrases that your visitors may not recognize. Use familiar terminology in your website content.
Make your home page a straightforward summary
Since your home page is the most common entrance to your website, it should describe how customers will benefit from your content, services or products. If visitors can’t quickly figure out what’s in it for them, they’ll click that back button.
Create unique landing pages for specific topics
While you might want everyone to come through the front door, the home page of your website, that might not be the best strategy. A more targeted approach is to create landing pages that speak to specific subjects. If someone is looking for information on say your product’s military application, he should land on your page that is dedicated to that subject. Landing pages convert at a higher rate than do home pages.
Pictures help you tell your story
Stock photos are pretty, but they’re too generic. You can use them in some places on your site to help break up what would otherwise be a copy-heavy page, but when it comes to products and people, real photos work best. Visitors want to see what they’re buying and who they’re buying it from.
Keep your website up to date
Update your site continually, add to it and remove any information that is obsolete. You shouldn’t only add website content, images, products but you should to also delete anything that’s no longer relevant. If the good information is buried, your visitor might never find it.
Use a simple, straightforward layout
Nobody likes clutter, including visitors to your website. Clean, simple and organized works best. The more intuitive, the better, so visitors can easily find what they need.
Make it easy for visitors to contact you
Put your contact information in multiple places so it’s easy to find. It should always be just one click away. Don’t make visitors work too hard to reach you. In simple terms, if they they can’t easily find it, you’ll lose them.
Keep forms simple
If your website includes a form, such as on your contact or quote page, ask the fewest questions possible. Visitors are not keen on completing all those fields and they likely don’t trust you enough to provide all the information you’re requesting
Include a call to action on nearly every page
Tell visitors what you would like them to do next. Lead them down the path to a sale or to contacting you. It’s great to be a quality source of information, but you also want visitors to know they can make a purchase.